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Consumer and retailer sentiment are two of the most important factors affecting the bottom line for retailers. However, the relationship between the two is rather complex. Consumer sentiment measures consumers’ confidence about the economy and their own financial situation, while retailer sentiment measures how confident retailers are about the future of their business.

Consumer and retailer sentiment are two of the most important factors affecting the bottom line for retailers. However, the relationship between the two is rather complex. Consumer sentiment measures consumers’ confidence about the economy and their own financial situation, while retailer sentiment measures how confident retailers are about the future of their business.

In today’s economic climate, consumers are more price-conscious than ever before. However, even when looking for a good deal, customers are still driven by emotions. In fact, studies have shown that 95% of consumer decision-making is based on emotions. 

The reality of the forced acceleration brought on by COVID is that people actually chose to be less social in person, but more present in a digital environment.
The progress of digital and online and constant availability via technology was never anticipated… not by retail, corner stores, businesses, or schools. Before COVID, none of these places needed to worry about having a website.

Customers today, especially tech-savvy ones, rely heavily on online research, reviews, and comparison sites to make informed decisions. Brands need to simplify their offerings, provide omni-channel engagement options, and leverage emotional connections to build trust and loyalty with their customers in this digital age.

In our second part of the ‘The Future of Retail | The death of the iPhone’ series, let’s take a look at how retailers can adapt their businesses to the changing trends in technology.

With the ongoing advancement of technology, leading tech companies are making significant investments in devices and capabilities to enable global access to the Metaverse. We raise the question, will the iPhone stay in our lives in the future? In this first of two-part blog series, we list the trends in today’s leading technologies and how they will affect the structure of retail operations and consumer shopping patterns.

In this second blog article, I deep dive into how personality profiling will help you build a profitable loyalty program that will have your customers choose you first and foremost every time.

By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group How customer loyalty has changed We really have seen a shift in the focus of loyalty. Customers are now wanting to create an emotional connection with brands. They’re...